First Swiss-Ecuadorian Destination Positioning Coopetition

Tourism drives revenue for well-known and positioned destinations around the world, which creates opportunities for local business who thrive in an environment that fosters social development. This dynamic, poses a challenge for “nontraditional” destinations that have a high potential, but rely heavily on the initiatives from local stakeholders in order to become international players and competitors among the traditional travel demand. Our academic project promotes a healthy coopetition between two similar Natural Destinations

COOPETITION AGENDA

To see this working, head to your live site.

santiagomolina3

Dec 14, 2020

Planning a visit to Val Müstair and wondering where to stay? We got you!!

in Activities

Chasa Jaro is the “It place” of Val Müstair. Located centrally in Santa Maria, the cute bed and breakfast offer a relaxing and inspiring atmosphere in the heart of the valley.

The best things about it:

- The architecture: If you love odd, unconventional places, you will love Chasa Jaro. The B&Β is the result of a barn renovation and an impressive example of a sustainable remodeling of unused space. Janine, the owner of the place, combined traditional swiss housing in-design with modern elements, enhancing the aesthetics of the place with warm, chalet-like touches.

- The location: Santa Maria is the ideal village to have as a base if you are planning to spend some time in the mountains and explore the region. It is right next to the Biosfera, the convent of St. John, the Stelvio pass, only to name some of the main attractions of the valley.

- The breakfast: Do you think breakfast is the most important meal of the day? So, do we and Chasa Jaro makes sure you start your day with a good portion of locally produced products. You will love the home-made breakfast the B&B offers (included in the room price btw.)

- The bar: Chasa Jaro has another cool part, namely Barlaina, the bar/restaurant of the B&B. Not only can Janine make a mean cocktail, which will set the perfect mood, but also, she organizes events with local artists and bands, making sure you also get some cultural action.

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Virtual Visits

Until travel restrictions are lifted, you can virtually visit the Choco Andino and Val Mustair first hand. We encourage you to take a few minutes to explore the coopetitors area with Google Street view technology and discover all the attractions these detinations offer to local and intenational travelers.