First Swiss-Ecuadorian Destination Positioning Coopetition
Tourism drives revenue for well-known and positioned destinations around the world, which creates opportunities for local business who thrive in an environment that fosters social development. This dynamic, poses a challenge for “nontraditional” destinations that have a high potential, but rely heavily on the initiatives from local stakeholders in order to become international players and competitors among the traditional travel demand. Our academic project promotes a healthy coopetition between two similar Natural Destinations
Until travel restrictions are lifted, you can virtually visit the Choco Andino and Val Mustair first hand. We encourage you to take a few minutes to explore the coopetitors area with Google Street view technology and discover all the attractions these detinations offer to local and intenational travelers.