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Together at the Top

First Swiss-Ecuadorian Destination Positioning Coopetition

Tourism drives revenue for well-known and positioned destinations around the world, which creates opportunities for local business who thrive in an environment that fosters social development. This dynamic, poses a challenge for “nontraditional” destinations that have a high potential, but rely heavily on the initiatives from local stakeholders in order to become international players and competitors among the traditional travel demand. Our academic project promotes a healthy coopetition between two similar Natural Destinations